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That's right, red is the new pink, and we've got an array of stunning pieces to prove it.
From Alive to Very Smooth and everything in between, sometimes it seems impossible to know which lingerie is the best for you. Here is our A-Z guide to decoding lingerie lingo to help you to find just what you’re looking for.
In the ever-evolving world of fashion, there’s a trend that’s been turning heads and breaking norms. Lingerie has moved past its traditional boundaries and found its way into the spotlight as a statement piece. From the runways to the streets, lacy styles have become the new ‘it girl’ fashion statements.
Discover the iconic Kayser Brazilian Babydoll
Chemise and why you need one in every colour.
When summer heats up it’s time for cool drinks, hot nights and the latest summer styles. This means it’s also time to update your underwear drawer with new and playful summer colours, prints and fabricsWelcome the warmer nights with bold and bright lingerie sets as well as flirty chemise nighties. Get ready to conquer the season in style!
A seamless experience. Your ultimate
guide to choosing the perfect t-shirt bra.
Are you tired of sacrificing comfort for style when it comes to your lingerie choices? Well, meet the Alive Collection, created to transform your underwear game by offering you the perfect mix of comfort, support, and fashion-forward design.  

Lockdowns forced us to rethink how we live, work, and even dress. With working from home becoming the norm and social gatherings limited, the need for restrictive clothing gave way to a desire for more comfortable attire — which extended into our innermost garments as well.

Our top-5 winter must-haves
for your lingerie wardrobe!
We’re a lingerie company so obviously National Underwear Day is important to us! But with fast-moving lives and a constantly growing to-do list, prioritising ourselves is often the first thing to be neglected - which is why we think that National Underwear Day should be important to you too! Take some time from your busy schedule this August 5th and put yourself first with these self-care must-do’s (in the spirit of underwear, of course!).
Discover the essential lingerie items for your next adventure. From comfortable wire-free bras to quick-drying g-strings, we've got you covered. Pack smart, stay comfortable, and look great on the go!
Are you feeling uncomfortable and unconfident in your undergarments lately? It might be time to update your lingerie drawer! Here are five signs that you need to refresh your collection: 
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